Where Good Ideas Come From

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How to get ideas flowing…

Informatics

Innovation is the name of the game these days in business, in science and technology, even in art.
by SARAH ZIELINSKI

We all want to get those big ideas, but most of us really have no idea what sets off those sparks of insight. Science can help! In the past few years, neuroscientists and psychologists have started to gain a better understanding of the creative process. Some triggers of innovation may be surprisingly simple. Here are five things that may well increase the odds of having an “Aha!” moment.

1. Take a shower. A seemingly mindless task — showering, fishing or driving — might help spur creative thoughts, as the mind wanders from “lather-rinse-repeat” to a recent problem, and then back again. There’s even history to back this up.

As the ancient Greek engineer Vetruvius told us, Archimedes was lounging in a public bath when he noticed the water level go up…

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